Thursday, April 15, 2010

Bayer’s Battle Making Science Make Sense 2009-2010 a huge success

Bayer’s school education initiative, Making Science Make Sense (MSMS) 2009-2010, was brought to a conclusion today at K. J Somaiya Institute of Management Studies, Vidya Vihar. Siddhant Mazumdar (Billabong High International School – Thane), Nehal Vore (Rustomjee Cambridge International School), Shardul Deodhar and Varunraj Rana (Smt Sulochanadevi Singhania School – Thane), Vedant Kishore (Bombay Scottish – Powai) and Angad Singh (Jamnabai Narsee School – Vile Parle) were declared the proud winners of Battle MSMS. The first three students from class V and the other three from class VI were picked based on their performance in an audio visual quiz contest and a hands-on activity called Bristol Bots which involved the creation of small robots using the given material.

Speaking at the occasion, Chief Guest, Kaikobad Mistry, Chief Financial Officer, Bayer in India, said, “Making Science Make Sense is all about ensuring young kids enjoy learning science through fun activities.” He was extremely impressed with the students’ responses and ideas expressed during the sessions conducted. Citing examples of daily use materials, he also spoke on how the company promotes research & innovation for a better life.

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Launched in India in 2007, Making Science Make Sense was conducted for class five & six of four leading schools in Mumbai as it is in these years that students get introduced to science as a full fledged subject of studies. The basic premise behind this programme is to make science learning fun for children, so that right from an early age, they enjoy and appreciate the subject and are encouraged to pursue it in their higher studies. As a science and research based company with major businesses in health care, nutrition and innovative materials, Bayer has a strong stake in helping to improve science education and to ensure that all individuals are scientifically literate. This is also in line with the company’s mission statement "Bayer: Science For A Better Life."

A part of the company’s CSR activities, the MSMS program aims to enthrall students by giving them an opportunity to approach science through hands-on inquiry-based experiments and demonstrations. The initial phase of the activity, conducted during school hours, engaged the Class V and VI students in various demonstrations and experiments. For example, activities included the functioning of hydraulic bridges, air zookas, finger prints, paper chromatography, water rockets, etc. The activities are chosen keeping in mind the age and the science curriculum of the students. They cover scientific concepts which are reiterated in the manual that accompanies each learning kit. The students feel like 'little scientists' as they develop scientific projects all by themselves! They have a lot of fun experimenting and learning even without realizing that they are being taught.

Over 2500 students benefited from the program for the academic year 2009 -2010, The schools covered included Christ Church School - Byculla, , Bombay Scottish School - Mahim, , Maneckji Cooper Education Trust School - Juhu, , D.A.V. Public School - Thane, , Bombay Cambridge Gurukul - Andheri, , Rustomjee International School and R. N. Podar School – Santacruz besides the ones mentioned above.

Bayer has partnered with Mexus Education Pvt. Ltd. for the Making Science Making Sense project. Mexus, formerly known as Axiom Education, is a leading innovative education solutions provider for the K-12 segment (kindergarten to 12th grade) that specializes in imparting tailor made solutions to schools and corporate houses, towards scientific learning, keeping in mind educational technology as well as curriculum development.

Founded originally 1995 in the United States, Bayer is today implementing Making Science Make Sense activities in ten countries worldwide: the US, Colombia, France, India, Ireland, Italy, Japan, Singapore, Taiwan, Denmark and the United Kingdom.

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. The company’s products and services are designed to benefit people and improve their quality of life. At the same time Bayer creates value through innovation, growth and high earning power. The Group is committed to the principles of sustainable development and to its role as a socially and ethically responsible corporate citizen. Economy, ecology and social responsibility are corporate policy objectives of equal rank. In fiscal 2009, Bayer employed 108,400 people and had sales of €31.2 billion. Capital expenditures amounted to €1.7 billion, R&D expenses to €2.7 billion. For more information, go to www.bayer.com.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer Group in India Perfect Relations
Mandira Viegas
Corporate Communications, Bayer Group in India
Tel: +91 22 2571 1092
E-Mail: mandira.viegas.mv@bayer.com
Neelam Mane
Senior Image Executive
Tel: +91 22 24367155/ 9819340666
E-Mail: nmane@perfectrelations.com
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